Five years after introducing Unbelievably Great-Tasting & Under 550 Calories dishes – big-portioned selections packed with bold flavors and fewer calories – America’s favorite neighborhood grill and bar invites fans to show what they’ve got by recording their most unbelievable reactions on Vine using the hashtag #BeeFamous. The best reactions will appear in an Applebee’s TV commercial in early February.
All consumers and restaurant guests are encouraged to do is try an entree from Applebee's Under 550 Calories Menu and then record their craziest, positive reaction on Vine using the hashtag #BeeFamous. The top 4 consumer video reactions will be announced Tuesday, January 28.
#BeeFamous marks the first time Applebee’s has engaged a fan base of more than 5 million fans and followers with the opportunity to appear in a TV commercial. The campaign highlights the Unbelievably Great-Tasting & Under 550 Calories Menu through multiple channels and the even more unbelievable personality and talent of its biggest fans.
For more details, consumers can go to www.VinetheBees.com.